Red Ribbon Week is the oldest and largest drug prevention campain in America. Red ribbon week usually takes place in the last full week in October. Red Ribbon Week serves as a vehicle for communities and people. Red Ribbon week also commemorates sacrifice made by a special agent Kiki Camerena to save our children. You can help by doing the activites your school has provided for you. You can also help by start telling people about Red Ribbon Week in your community.